Movie Goods/Merch strategy + fan-made K-Pop Demon Hunters
Page Info
Writer AndyKim1
Hit 121 Hits
Date 25-09-18 20:18
Content
Goods/Merch strategy + fan-made template pack you can use today. No captions, just deep, practical guidance.
1) Product mix that actually sells
Low cost / impulse (KRW 2,000–6,000): kiss-cut stickers, washi tape, photocards, phone wallpapers, lock-screen widgets.
Mid-tier (₩7,000–18,000): acrylic keychains/standees (60–80 mm), enamel pins (25–32 mm), postcard sets, lanyards.
Hero items (₩19,000–39,000): tote/tee (one color front + small sleeve tag), premium foil postcard pack, limited holo sticker bundles.
Bundles that convert:
“Starter Pouch” = 5 stickers + keychain + postcard (bundle price < sum by 15–20%).
“Saja vs HUNTR/X” dual pack (light/dark palettes).
“Tiger & Magpie” besties pack (one cute, one mischievous).
Why this works: low-risk entry → mid-tier “I’ll add one more” → a hero item for superfans.
2) Design system (repeatable, on-brand, remixable)
Motifs to build around (non-infringing, folklore-first):
Blue tiger (guardian) expressed as abstract mask stripes or rosette patterns—not the film’s exact model.
Six-eyed magpie motif simplified into dotted wing rows.
Norigae tassel geometry (diamond head + tassel lines).
Irworobongdo five peaks reduced to 5 simple arches.
Ward sigils as clean vector circles/lines—avoid copying proprietary glyphs.
Palette kit: Seoul-night brights (electric blue, magenta, jade) on charcoal; add warm gold for “stage crown” moments.
Typography: one rounded sans for cute items + one geometric sans for premium. Keep kerning wider on holo/foil pieces.
3) “5-second tiger sticker” workflow (the viral hook)
Open sticker_diecut_template_1000px.svg.
Drop your art inside the SAFE area.
Duplicate the art, expand and offset by 2–3 mm for the white border.
Make the border stroke a spot color named “CutContour” (or export a separate PNG for the cutter).
Export 300 DPI PNG. Done.
Home cutters: Cricut/Silhouette — import PNG, auto-trace, add 2–3 mm offset; kiss-cut on glossy white vinyl.
Vendors: ask for 3 mm bleed; if they support white ink/holo layers, submit those on separate layers.
4) Print specs (so factories love you)
Stickers: 300 DPI, sRGB/CMYK per vendor, 3 mm bleed, 2 mm safe margin, vector cutline. Avoid hair-thin cuts (<1.5 mm).
Acrylic keychains: 60–70 mm art; WHITE INK flood layer; 1.5–2 mm inner offset from edge; 3 mm hanger hole center 5–6 mm from top.
Enamel pins: 25–32 mm; lines ≥0.3 mm; color ≤8; Pantone refs; no floating islands.
Postcards: A6 (105×148 mm) + 3 mm bleed; PDF/X-1a CMYK; rich black ≈ C60 M40 Y40 K100 max.
T-shirts (DTG): 300 DPI transparent PNG; sRGB; avoid huge solids to reduce fibrillation.
Holo foil accents: deliver a mask layer (black = no foil, white = foil).
5) Pricing & margin sanity check (quick guide)
Target landed COGS (cost of goods + freight): ≤35% of retail for small goods, ≤45% for apparel.
Sticker example: landed ₩700 → retail ₩2,000–2,500 (gross margin ~65–72%).
Keychain example: landed ₩3,200 → retail ₩9,900–12,000 (62–73%).
Bundle to move inventory; offer buy 3 get 1 on stickers.
6) Storefront & fulfillment
Instant options: Print-on-demand (Redbubble, Inprnt, Society6) for zero inventory; or Gumroad/Ko-fi/Itch for digital packs.
Own shop: Shopify (International) or, in KR, SmartStore/11st/Coupang Wing; set combined shipping rules.
Events: Comic World, independent markets; bring POS (SumUp/smartphone reader), clear pricing, and bundle signs.
7) Fan-made template pack (what’s inside & how to use)
sticker_diecut_template_1000px.svg — guides + sample cut path.
acrylic_keychain_template_60mm.svg — cutline + 3 mm hole.
pin_button_template_58mm.svg — bleed/cut/safe rings.
postcard_A6_template_bleed.svg — print-ready trim/bleed.
phone_wallpaper_template_1080x1920.png — safe text frame.
README + CC0 — free to use, remix, redistribute (no attribution required).
8) Drop strategy (how to launch so it pops)
Tease (T-3 days): show silhouettes + palette; poll fans: “Tiger holo or magpie matte?”
Reveal (T-1): post 3 carousel shots (sticker sheet / keychain / pin).
Launch (T-0): 15-sec vertical clip: hand peels kiss-cut sticker → applies to phone case; pin it as a shop story.
48-hour perk: early-bird bundle or signed postcard for first 50.
UGC engine: print a QR on postcards linking to the template pack; ask fans to remix and tag #TigerMagpieDIY.
9) Legal & etiquette (keep it safe)
Use transformative folklore-based designs; do not copy the film’s exact character art or logos.
Mark items as “fan-made / unofficial”; avoid implying endorsement.
If selling at scale, check the studio’s fan content policy; some allow small-batch sales, others restrict commerce.
Always credit photographers/models for product shots; avoid AI art ambiguity by tagging process (vector/hand-drawn).
10) Community loops that grow the line
Template challenges: monthly prompt (“Norigae in neon”) → repost winners → limited run of the best entry (profit share).
Sticker trading threads: encourage swaps; provide a printable checklist PDF.
Collabs: split sets—your tiger/magpie + another artist’s city-wall or irworobongdo motif.
Repair/aftercare: offer spare jump rings and free replacement backings; fans love makers who support longevity.
11) Quick troubleshooting
Stickers peeling? Increase laminate overlap by 1 mm; round corners to ≥2 mm radius.
Keychain cracking at hole? Move hole ≥5 mm from edge; thicken art near top; add fillet.
Pins look dull? Request soft enamel + epoxy or switch to hard enamel; brighten by +10% before plating.
Colors off in print? Convert to CMYK proof; avoid super-neons; add 3% black to deep colors for punch.
1) Product mix that actually sells
Low cost / impulse (KRW 2,000–6,000): kiss-cut stickers, washi tape, photocards, phone wallpapers, lock-screen widgets.
Mid-tier (₩7,000–18,000): acrylic keychains/standees (60–80 mm), enamel pins (25–32 mm), postcard sets, lanyards.
Hero items (₩19,000–39,000): tote/tee (one color front + small sleeve tag), premium foil postcard pack, limited holo sticker bundles.
Bundles that convert:
“Starter Pouch” = 5 stickers + keychain + postcard (bundle price < sum by 15–20%).
“Saja vs HUNTR/X” dual pack (light/dark palettes).
“Tiger & Magpie” besties pack (one cute, one mischievous).
Why this works: low-risk entry → mid-tier “I’ll add one more” → a hero item for superfans.
2) Design system (repeatable, on-brand, remixable)
Motifs to build around (non-infringing, folklore-first):
Blue tiger (guardian) expressed as abstract mask stripes or rosette patterns—not the film’s exact model.
Six-eyed magpie motif simplified into dotted wing rows.
Norigae tassel geometry (diamond head + tassel lines).
Irworobongdo five peaks reduced to 5 simple arches.
Ward sigils as clean vector circles/lines—avoid copying proprietary glyphs.
Palette kit: Seoul-night brights (electric blue, magenta, jade) on charcoal; add warm gold for “stage crown” moments.
Typography: one rounded sans for cute items + one geometric sans for premium. Keep kerning wider on holo/foil pieces.
3) “5-second tiger sticker” workflow (the viral hook)
Open sticker_diecut_template_1000px.svg.
Drop your art inside the SAFE area.
Duplicate the art, expand and offset by 2–3 mm for the white border.
Make the border stroke a spot color named “CutContour” (or export a separate PNG for the cutter).
Export 300 DPI PNG. Done.
Home cutters: Cricut/Silhouette — import PNG, auto-trace, add 2–3 mm offset; kiss-cut on glossy white vinyl.
Vendors: ask for 3 mm bleed; if they support white ink/holo layers, submit those on separate layers.
4) Print specs (so factories love you)
Stickers: 300 DPI, sRGB/CMYK per vendor, 3 mm bleed, 2 mm safe margin, vector cutline. Avoid hair-thin cuts (<1.5 mm).
Acrylic keychains: 60–70 mm art; WHITE INK flood layer; 1.5–2 mm inner offset from edge; 3 mm hanger hole center 5–6 mm from top.
Enamel pins: 25–32 mm; lines ≥0.3 mm; color ≤8; Pantone refs; no floating islands.
Postcards: A6 (105×148 mm) + 3 mm bleed; PDF/X-1a CMYK; rich black ≈ C60 M40 Y40 K100 max.
T-shirts (DTG): 300 DPI transparent PNG; sRGB; avoid huge solids to reduce fibrillation.
Holo foil accents: deliver a mask layer (black = no foil, white = foil).
5) Pricing & margin sanity check (quick guide)
Target landed COGS (cost of goods + freight): ≤35% of retail for small goods, ≤45% for apparel.
Sticker example: landed ₩700 → retail ₩2,000–2,500 (gross margin ~65–72%).
Keychain example: landed ₩3,200 → retail ₩9,900–12,000 (62–73%).
Bundle to move inventory; offer buy 3 get 1 on stickers.
6) Storefront & fulfillment
Instant options: Print-on-demand (Redbubble, Inprnt, Society6) for zero inventory; or Gumroad/Ko-fi/Itch for digital packs.
Own shop: Shopify (International) or, in KR, SmartStore/11st/Coupang Wing; set combined shipping rules.
Events: Comic World, independent markets; bring POS (SumUp/smartphone reader), clear pricing, and bundle signs.
7) Fan-made template pack (what’s inside & how to use)
sticker_diecut_template_1000px.svg — guides + sample cut path.
acrylic_keychain_template_60mm.svg — cutline + 3 mm hole.
pin_button_template_58mm.svg — bleed/cut/safe rings.
postcard_A6_template_bleed.svg — print-ready trim/bleed.
phone_wallpaper_template_1080x1920.png — safe text frame.
README + CC0 — free to use, remix, redistribute (no attribution required).
8) Drop strategy (how to launch so it pops)
Tease (T-3 days): show silhouettes + palette; poll fans: “Tiger holo or magpie matte?”
Reveal (T-1): post 3 carousel shots (sticker sheet / keychain / pin).
Launch (T-0): 15-sec vertical clip: hand peels kiss-cut sticker → applies to phone case; pin it as a shop story.
48-hour perk: early-bird bundle or signed postcard for first 50.
UGC engine: print a QR on postcards linking to the template pack; ask fans to remix and tag #TigerMagpieDIY.
9) Legal & etiquette (keep it safe)
Use transformative folklore-based designs; do not copy the film’s exact character art or logos.
Mark items as “fan-made / unofficial”; avoid implying endorsement.
If selling at scale, check the studio’s fan content policy; some allow small-batch sales, others restrict commerce.
Always credit photographers/models for product shots; avoid AI art ambiguity by tagging process (vector/hand-drawn).
10) Community loops that grow the line
Template challenges: monthly prompt (“Norigae in neon”) → repost winners → limited run of the best entry (profit share).
Sticker trading threads: encourage swaps; provide a printable checklist PDF.
Collabs: split sets—your tiger/magpie + another artist’s city-wall or irworobongdo motif.
Repair/aftercare: offer spare jump rings and free replacement backings; fans love makers who support longevity.
11) Quick troubleshooting
Stickers peeling? Increase laminate overlap by 1 mm; round corners to ≥2 mm radius.
Keychain cracking at hole? Move hole ≥5 mm from edge; thicken art near top; add fillet.
Pins look dull? Request soft enamel + epoxy or switch to hard enamel; brighten by +10% before plating.
Colors off in print? Convert to CMYK proof; avoid super-neons; add 3% black to deep colors for punch.